SM: The OG Shopping Center Goes Digital
From brick-and-mortar to online shopping, SM is transforming the way Filipinos shop.
With over 70 malls nationwide, SM is a ubiquitous presence in the Philippines. But the company is not resting on its laurels. In recent years, SM has been investing heavily in its online presence, and the results are starting to show.
In 2021, SM launched its new e-commerce platform, SM Malls Online. The platform offers a wide range of products from all of SM's retail partners, including fashion, electronics, home goods, and groceries. SM Malls Online has been a huge success, and it is now one of the leading e-commerce platforms in the Philippines.
SM is also investing in new technologies to improve the shopping experience for its customers. For example, the company is rolling out self-checkout kiosks in its malls. These kiosks allow customers to scan their own items and pay for them without having to wait in line. SM is also experimenting with new ways to use artificial intelligence to personalize the shopping experience for its customers.
SM's digital transformation is a major development for the Philippine retail industry. The company is well-positioned to take advantage of the growing e-commerce market in the Philippines, and its investments in new technologies are giving it a competitive edge. As a result, SM is likely to remain a major player in the Philippine retail industry for years to come.
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